Kim Kardashian's Skims Has Broken The $4 Billion Barrier

The Kardashians have certainly gotten people talking over the years. What started as a reality TV daily has since progressed into a group of business people looking to take over just about every industry. Love her or hate her, Kim Kardashian has certainly shown the business world she’s got what it takes to make it work.

In fact, Kim Kardashian’s Skims has broken the $4 billion barrier in 2023, with many wondering how else the star earns her net worth. After all, Forbes estimates she’s now worth $1.7 billion, so where does it all come from, and how did it grow so large so quickly?

Skims has earned billions of dollars in less than five years

Kim Kardashian’s Skims has broken the $4 billion barrier, and this is where the businesswoman earns most of her wealth. The company was co-founded with two more business partners back in 2019 and initially started as an inline shapewear line, with Kim stating she wanted to give the market the kind of shapewear she wanted to see. However, as the company’s growth has grown, so has what it offers. Now, Skims has swimwear and loungewear lines, with Kim stating there are plans to include menswear and even open physical stores. In 2022, sales hit $500 million for the company, with estimates thinking Skims could earn as much as $750 by the end of 2023. It might be little surprise that 70% of Skims’ customer base is made up of Millennial and Gen Z customers.

SKKY is hoping to raise at least $1 billion

Fans of Kim Kardashian might know how much work she has been doing behind the scenes, with SKKY showing another side to the reality star. It's a private equity firm and was launched in 2022 with a former partner at a global investment firm, Jay Sammons. Apparently, SKKY mainly focuses on investing in media and consumer companies across luxury, e-commerce, digital, and hospitality markets, with the company looking to raise a minimum of $1 billion from its investors. Here, Kim also keeps things in the company, with her mom, Kris Jenner, working as a partner at the firm.

KKW Beauty and SKKN by Kim have seen Kim Kardashian enter the beauty industry

In 2017, Kim Kardashian launched her step into the beauty industry: KKW Beauty. Just three years later, the company was valued to be worth $1 billion, with Kim selling 20% of KKW Beauty to international beauty company Coty, Inc. for a whopping $200 million. However, Kim shut down her beauty line the following year and instead launched a new luxury skincare brand called SKKN by Kim in 2022. The brand now focuses solely on high-end products, including a nine-step regime that will set someone back $673. However, The Wall Street Journal reported in July 2023 that Kim is now in talks to repurchase Coty’s minority stake in SKKN to expand its beauty categories.

Keeping Up With the Kardashians has earned the family millions of dollars

Of course, everything really started to look up for Kim Kardashian when she and her family landed their own reality show, ‘Keeping Up With the Kardashians.’ The series ran on E! For 20 seasons, with the family initially signing a $150 million deal with the network for five seasons. Kylie Jenner, Kim’s younger sister, later confessed the family split the money equally, with Kim eventually reportedly taking home $4.5 million per season of the show. Things took a turn in 2021, as one show ending left room for another to launch: ‘The Kardashians.’ Now, the family has earned at least $100 million for the last three seasons, but that’s not all. Kim also works as an executive producer on the show and is said to earn somewhere between $7.5 million and $8.3 million per season of ‘The Kardashians.’

Kim Kardashian’s social media presence earns more than people assume

With over 364 million followers on Instagram alone, Kim Kardashian is the eighth most followed person on the platform. She’s not the highest followed in the family - that title goes to Kylie Jenner, with 400 million followers, putting her in fifth place. Still, that’s a lot of people, and is why Kim is reportedly able to charge between $300,000 and $1 million per sponsored post on the platform. Over the years, Kim has also been behind a host of brand collaborations, including one with the energy drink brand Alani Nu to create ‘Kimade’ and Beats headphones to create ‘Beats x Kim.’

Kim Kardashian’s Skims has broken the $4 billion barrier, but that’s not the only way the billionaire businesswoman makes her money. In fact, with all of her business ventures, it might not be long before Kim is worth even more than her current $1.7 billion.