Should We All Take A Leaf Out Of This Guy's Morning Cold Plunge?

Some of us will go to extreme lengths to ensure we have everything we need to make it in this world. What about taking an icy plunge each morning? Taking an ice bath is nothing new, but some are now wondering if it's the thing we needed all along to get the most out of our business brains.

It turns out Brad Margist is one of the many on the list, as the co-founder of CyberHoot and Chief Technology Officer working at eVolve Computing says he does just that each morning. Should we all take a leaf out of this guy's morning cold plunge? Some are certainly willing to try.

Brad Margist enjoys the same morning routine each day

Some of us love to enjoy the same routine, and it seems Brad Margist is no exception. The entrepreneur wakes up at 7.30 am every morning and instantly brushes his teeth, makes the bed, starts his coffee pot, and changes into his bathing suit. It doesn't matter if it's glorious sunshine or raining; Brad is in his cold plunge bath by 8 am and stays there for three minutes until he's fully awake. Apparently, it took a while to figure out the ideal temperature, with Brad admitting he uses a temperature-controlled outlet that keeps the water between 34 and 38 degrees Fahrenheit.

He has been using cold exposure since 2018

Just because the cold plunge bath is a more recent addition to Brad Margist's life doesn't mean he is new to the experience altogether. Instead, he explains he started using cold exposure back in 2018 after hearing about The Iceman, aka Wim Hof, on a podcast. He was inspired to give cold showers a try, with Brad managing 30 seconds under the water for two weeks before doubling the time every two weeks. Apparently, this was accompanied by a three-minute ice bath once a week, with Brad filling his bathtub with ice and water. The problem? Brad admits the cold showers weren't cold enough.

Brad Margist built his cold plunge bath himself

It wasn't until Brad Margist started looking into other ways to create a cold plunge experience that he began to think about building his own bath. He saw several options costing over $10,000 and didn't want to spend that kind of money, so he found a chest freezer online for $100. From there, Brad used a pond liner and some simple additions to bring his creation to life, with a total bill of around $600.

He admits the first 30 seconds are the most challenging

Of course, plunging into cold water isn't an easy thing to do, with Brad Margist admitting the first 30 seconds are still the hardest. According to the entrepreneur, his body tenses up, and he always wants to jump out, but says that battling his mind only helps to improve his mental fortitude. Instead of fleeing, Brad states he uses a controlled breathing technique until his body adapts to the temperature. The twist? At the end of the three minutes, Brad plunges his head under the water before getting out and finally getting his hands on a morning coffee. From there, the rest of his morning routine is relatively standard, with Brad feeding his pets and meditating before his 9 am start.

Brad Margist initially wanted a way to wake up

What made Brad Margist turn to a morning cold plunge in the first place? That's simple: he wanted to wake up. Brad confesses he used to spend the first 30 minutes of every shift yawning and thinking about bed as he struggled to focus, something he says has completely changed since adding the morning cold plunge to his routine. According to Brad, he feels half asleep when he gets into his bath and fully awake by the time the three minutes are up, and he even gets into the cold plunge in the afternoon if he feels himself starting to lose focus.